HCFA's Consumer Information Commitment

The stickiness intention of group-buying websites: The integration of the commitment-trust theory and e-commerce success model

The success of consumer-to-business (C2B) group-buying websites (GBWs) relies heavily on consumers’ relationships with the GBWs, a topic not yet adequately investigated in the existing literature. In addition, there is a transition from the technical and/or transactional views in e-commerce studies to a relational view. However, such studies have focused on business-to-consumer contexts. By int...

HCFA's outpatient PPS: finally ready to roll?

HCFA's agenda for promoting high-quality care.

Consumers’ Loyalty Related to Labor Inclusion of People with Disabilities

PURPOSE the purpose of this paper is to show that reporting the corporate commitment to labor exclusion of people with disability correlates with the increase of consumer loyalty. METHODOLOGY It is a theoretical revision that will relate consumer loyalty to three main topics: disability and labor exclusion, responsible consumerism toward disability, and corporate communication to increase loy...

تبیین نقش دلبستگی به برند در ایجاد تعهد و وفاداری مشتریان: مورد مطالعه هنر- صنعت فرش دستباف ایران

In marketing literature, a new marketing concept called “brand attachment” that attachment strongly impacts on consumer behaviors. Emotional attachment binds the employee to the Brand when the affective bond is especially strong, ensuring repurchase. The aim of this study was examining the effect of brand awareness, emotional experiences and User-derived benefits on bran loyality an...